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Personnel Motivation Index
HR-index
Desk research
Test Provocation Visit – TPV
Mystery Shopping
Home-test
Hall-test
Retail-Audit
Expert interview
Telephone survey
Personal interviews
Quantitative research
In-Depth Interviewing
Emotion test
Focus group interview (FGI, focus groups)
Qualitative research
GAP-analysis
Porter’s model of competitive
Affinity-index
Ansoff Matrix
PEST-analysis
SWOT-analysis
BCG MATRIX
HR-index is used for valuation of intangible assets of the company. It allows defining the company’s zone of proximal growth. It assesses to which extend the organization is capable of self - development in short terms. It allows identifying the obstacles and deficiencies of organizational development, problem areas. The Marketing Technologies Bureau assesses the organizational, administrative and motivational assets. This comprehensive approach enables the client to observe and analyze the situation all-around.

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