In-Depth Interviewing is a free conversation with the respondent to determine its main motivations, beliefs, feelings and attitudes as for the subject under study. In most cases with the respondent's permission it is practiced a record of the conversation. Before the beginning of the interview series, the professionals of the Marketing Technologies Bureau make a plan under which the interviews will be conducted. As a rule, the Bureau conducts the in-depth interviewing in a special room with neutral decor and good sound insulation, in order to avoid any external interference. Interview is recorded on audio and / or video equipment.