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Personnel Motivation Index
HR-index
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Mystery Shopping
Home-test
Hall-test
Retail-Audit
Expert interview
Telephone survey
Personal interviews
Quantitative research
In-Depth Interviewing
Emotion test
Focus group interview (FGI, focus groups)
Qualitative research
GAP-analysis
Porter’s model of competitive
Affinity-index
Ansoff Matrix
PEST-analysis
SWOT-analysis
BCG MATRIX
Porter’s model of competitive forces is used for analysis of market environment and competitive environment of the company when it is necessary to assess the positions of the company in the area. This analysis helps to evaluate the threats of analogous products appearance, new market players, suppliers strength, consumers market power, level of competition activity. The Marketing Technologies Bureau carries out the situation analysis, provides characteristic of competitive environment, which helps our client to be informed and to create development strategy in accordance with actual conditions.

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