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Porter’s model of competitive forces is used for analysis of market environment and competitive environment of the company when it is necessary to assess the positions of the company in the area. This analysis helps to evaluate the threats of analogous products appearance, new market players, suppliers strength, consumers market power, level of competition activity. The Marketing Technologies Bureau carries out the situation analysis, provides characteristic of competitive environment, which helps our client to be informed and to create development strategy in accordance with actual conditions. |
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