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Personnel Motivation Index
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Quantitative research
In-Depth Interviewing
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Focus group interview (FGI, focus groups)
Qualitative research
GAP-analysis
Porter’s model of competitive
Affinity-index
Ansoff Matrix
PEST-analysis
SWOT-analysis
BCG MATRIX
Quantitative research allows obtaining quantifiable information from a large number of people that can be handled with a help of statistic methods by analyzing information, as for all respondents and for individual groups. Ascertaining the respondents' opinion is held by using personal or indirect contact of the interviewer with the respondent.

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