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Personnel Motivation Index
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Expert interview
Telephone survey
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Quantitative research
In-Depth Interviewing
Emotion test
Focus group interview (FGI, focus groups)
Qualitative research
GAP-analysis
Porter’s model of competitive
Affinity-index
Ansoff Matrix
PEST-analysis
SWOT-analysis
BCG MATRIX
Qualitative research is used by the Bureau to obtain further details as for the behavior, opinions, views, attitudes of a small group of individuals. The obtained data almost never can be quantified, but it gives an excellent presentation of the consumers’ thoughts. Qualitative research is essential for the new products’ development, advertising campaigns, examining the companies’ image, brands, and solving of other related problems.

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