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BCG MATRIX
Home-test - is a method of investigation, during which the consumers group is testing a particular product at home. Home-test is largely similar to the hall-test, but it is used in case of long-term testing of the goods (for a few days) or when testing requires special conditions (e.g., household products, food that requires cooking). Respondents who belong to the target group are invited to test any product or several products at home (usually the products are of frequent or daily use). Typically, the goods packaging does not include brand names and references to manufacturer's instructions. After a few days of using the goods the respondent answers a questionnaire, determining his attitude to this product.

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