Affinity-index is an index with the help of which we estimate the potential of the place for advertising. This index shows correlation between the audience of this place and the target audience. It is advised to use advertising place with Affinity-index over 100.
Except the success and memoriability of the advertisement it is also important to determine efficiency of the message. We will help you to determine the best place for your advertising materials so that they can reach the TA with maximum effectiveness.