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Type Client
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Client Marshall ( АkzoNobel Company)
Task Organizing the target group see the brand’s values, create the recognizable trade mark image, emphasizing on male audience, create the loyal attitude of consumers.
Solution The Bureau created a vivid advertising campaign. The main idea: years of work. Targeting: "Everyone has a family, we have a name". In the video the renovation is shown like a battle. And the finishing paint decides the result. "Marshall" is Guarantee. Victory. Slogan "Paint till the last drop" reproduces the battle spirit and a professional strategy, and an attractive woman-soldier – men’s fantasies. One great trophy is at the end of the renovation. The booklets and the catalogue with the unusual color solution emphasize the choice solemnity.

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