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Personnel Motivation Index
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Home-test
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Expert interview
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Quantitative research
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Emotion test
Focus group interview (FGI, focus groups)
Qualitative research
GAP-analysis
Porter’s model of competitive
Affinity-index
Ansoff Matrix
PEST-analysis
SWOT-analysis
BCG MATRIX

Retail-Audit

includes analysis of the assortment, pricing, distribution, promotional materials in retail outlets on group of products under study. Analysis of the results of retail audit provides the most complete and adequate description for the situation and movement of the market as a whole, as well as trends of its individual items - structural and geographical segments of the market, trademarks, etc. Retail audit can provide information about the product brands represented in sale, the extent of their availableness for sale, features of retail outlets and sale prices.

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