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Hall-test: the Bureau organizes a study where a relatively large group of people (from 100 to 400) in a special room is testing a specific product and / or its elements (the product itself, packaging, commercials, etc.), then answers the questionnaire. Hall-test can be implemented as a "blind" (without the ads brand of product) or "open" testing, as well as "estimated" (one item) and "comparative" (some similar goods) testing. |
Bmt_Skype
