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Personnel Motivation Index
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Desk research
Test Provocation Visit – TPV
Mystery Shopping
Home-test
Hall-test
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Expert interview
Telephone survey
Personal interviews
Quantitative research
In-Depth Interviewing
Emotion test
Focus group interview (FGI, focus groups)
Qualitative research
GAP-analysis
Porter’s model of competitive
Affinity-index
Ansoff Matrix
PEST-analysis
SWOT-analysis
BCG MATRIX
Desk research is a collection and analysis of secondary data out of available sources. Desk research is based on different sources of information that allows obtaining large amounts of data, comparing and analyzing the results. As sources of information can be materials of the companies, media materials, government publications, industry-specific publications, reports of the research agencies on results of the study, national and local laws, decrees, orders, electronic databases, websites of electronic mass media companies, news media outlets, details of ministries and departments, industrial associations, local governments, non-profit associations, the State Statistics Committee of Ukraine and other available materials. The collected material is systematized and analyzed. The results are presented in form of analytical report.

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