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Interview which is conducted as the model "face-to-face" and is applied by the Bureau in case if it is necessary to study consumers preferences, their motivations of selection of the goods and services, selection criteria, the consumers behavior characteristics , socio-demographic and psychographic characteristics of the target audience to assess the effectiveness of advertising campaigns and many other problems facing our Clients. Personal interviews may be conducted in the format of door-to-door interview, rapid survey, interview in sales locations, offices. |