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Type Client
Client Bionorica
Task Formation of positive public opinion;introduction of PR-programm for journalists

Solution

According to the agreement of PR-cooperation signed with the German office «Bionorica» with a help of the Marketing Technologies Bureau on October 31 there were two press events with the participation of Prof. M. Popp: “Breakfast of Professionals” for representatives of professional medical and pharmaceutical journals and newspapers and “Press-lunch” for the mass media. March 2, 2007, the Marketing Technologies Bureau organized a meeting of Vice-President of the German Association of Pharmaceutical Industry, Head of the Committee on Research of Naturopathic Medicine, chairman of the company «Bionorica», Professor Michael A. Popp with Ukrainian journalists. At a press luncheon, held at the restaurant “Lipsky osobnyak”, Professor Popp spoke with reporters about the success in the field of study and successful usage of plants in treatment and prevention of various diseases. Specially for the event The Bureau designed invitation-card.





Invitation.



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