The Marketing Technologies Bureau has conducted the second phase of research for “Volia”.

From 27 of May to 14 of June 2010, the Bureau has implemented a research project: “Customer’s satisfaction with services of subsidiaries "Volia" In accordance with the research about 7 thousand subscribers of “Volia” were interviewed. Geography of the project-were the cities of Ukraine, where the company is represented. Cable television service and Internet access  are provided by subsidiaries of "Volia." Respondents - cable TV subscribers and users of services of Internet access.

Survey Methodology: telephone interviews with the clients of “Volia”. In accordance with the results of the research, telecommunication services (Internet access and cable TV) of the attributes of luxury are gradually moving into the category of essential conditions of existence. It is expected that in the near future this trend will be developed. The process of gradual "maturing" of the Internet continues: increasing of the proportion of subscribers of middle and older groups.

"Telecommunications satiety" of the inhabitants of large cities, the huge number of alternative proposals for market participants intensify the necessity to prepare for them extremely balanced and optimal “price-quality” proposals, taking into account the policy of the major competitors in each city.

Comparative analysis of indexes of satisfaction and loyalty of subsidiaries “Volia” in various cities allowed to objectively assess the success of each of the regional providers and to plan further action on the development of a regional network.