Group of companies Bureau at the 11 th KIAF took part in a fruitful feast.

“New media and traditional PR: vs or together?” – was the topic of the round table, organized by the Publicity Creating within the 11-th Kyiv International Advertising Festival, where gathered representatives of both agencies and business customers of PR-services.

From the group of companies Bureau in a feast were the PR-bureau Dіeslovo, represented by Christina Gutsalova, and the Marketing Technologies Bureau, presented by Nicola Chernogolovko.

The discussion starts with a rather provocative question: "When the off-line will die?" All participants are confident that off-line, no matter what, will live and grow, but the future balance of power the experts evaluated differently.

The roundtable was truly unanimous on several key issues. For example, in the fact that on-line and off-line should work together. Here, experts called for a reasonable compromise. Christina Gutsalova cautioned at the same time not to try to bring the negative aspects in the off-line into on-line. And Nicola Chernologovko summed up: "We need to teach on-line to be as convincing as the off-line.