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Impelling the owners of the trade mark use the service program, arouse potential clients’ interest in possibilities of the service.
Solution
The Bureau analyzed the situation on the market and created a message that is used to service programs of the majority of competitors – Assistance. Renewed targeting of the program and the emotional exclamation "You have Skoda – you have no questions!" were chosen on purpose – the research before start of the campaign showed the high level of consumers’ loyalty to the brand.