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Type |
Client |
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Client |
ŠKODA |
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Task |
Informing the consumers about new profitable prices for cars (in dollars, not in euros). |
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Solution |
The Bureau created a campaign with a title "Policy of stable prices!". TV, radio stations, Internet and the press were chosen for broadcasting the information. The basic visual image of the campaign – dollar sign, fastened with a safety belt, was on the back seat of Skoda. Dollar sign was used with corporate green color of Skoda. |
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Bmt_Skype
