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Client |
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Client |
ŠKODA |
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Task |
Inform the market about a fundamentally new marketing course of "Eurocar". |
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Solution |
The offer is made within the annual
positioning Skoda Octavia "Hour of practical decisions." Additional
equipment is called Skoda Style.
The final communication:
Skoda Octavia - "Hour of practical decisions."
With package Skoda Style - is affordable to 12,000 UAH.
Skoda Style package is shown in the basic design of Ad campaign:
• alloy wheels,
• fog lights,
• small leather package (steering wheel and lever CP)
• armrest with Jumbo Box (handy accessory for the driver's hand to carry small items)
Campaign "Hour of practical decisions" was adapted for the press, big-boards, radio and the Internet.
In radio ads was also reflected fashion part of Skoda Octavia positioning: "absolute control, absolute comfort, outstanding safety".
Web banner in the dynamics showed four technical points that are included in the optional package. |
Billboard
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Bmt_Skype
