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Type Client
Client ŠKODA
Task Inform the market about a fundamentally new marketing course of "Eurocar".
Solution The offer is made within the annual positioning Skoda Octavia "Hour of practical decisions." Additional equipment is called Skoda Style.

The final communication:
Skoda Octavia - "Hour of practical decisions."

With package Skoda Style -  is affordable to 12,000 UAH.
Skoda Style package is shown in the basic design of Ad campaign:
• alloy wheels,
• fog lights,
• small leather package (steering wheel and lever CP)
• armrest with Jumbo Box (handy accessory for the driver's hand to carry small items)

Campaign "Hour of practical decisions" was adapted for the press, big-boards, radio and the Internet.

In radio ads was also reflected fashion part of Skoda Octavia positioning: "absolute control, absolute comfort, outstanding safety".

Web banner in the dynamics showed four technical points that are included in the optional package.


Billboard



аудио
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Radio
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