Creatives of the Marketing Technologies Bureau have developed the concept of spring loyalty program for customers of TM Skoda - «Spring is coming. Road for Skoda ».
Mechanics of action is striking with its simplicity, the idea - with originality, and the prize fund – with a special utility.
Each Skoda-driver, when helding on a certified service stations of Skoda, has the opportunity to participate in the program by completing a short questionnaire.In lottery (by a random sample) will be determined the lucky persons who will get special presents - the brand new wheels for the beloved car.
Within the program, the Marketing Technologies Bureau has developed the idea of radio commercials, Internet banners, and print-related materials.