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Type Client
Client ŠKODA
Task To develop the concept of spring loyalty program for customers of TM Skoda.
Solution Creatives of the Marketing Technologies Bureau have developed the concept of spring loyalty program for customers of TM Skoda - «Spring is coming. Road for Skoda ».
Mechanics of action is striking with its simplicity, the idea - with originality, and the prize fund – with a special utility.

Each Skoda-driver, when helding on a certified service stations of Skoda, has the opportunity to participate in the program by completing a short questionnaire.

In lottery (by a random sample) will be determined the lucky persons who will get special presents - the brand new wheels for the beloved car.

Within the program, the Marketing Technologies Bureau has developed the idea of radio commercials, Internet banners, and print-related materials.




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