"... It is better one time to have a drive,
than 100 times to hear rave reviews from other ... "
Doors of the saloons SKODA are always open to visitors. But only once a year, as part of the official action “Open Door Day”, something special is being accomplished. At this time, on April 7-8 in more than 50 dealer showrooms SKODA took part a presentation and test drive of updated cars lineup SKODA Yeti.
The communication campaign “Open Door Day” was presented by advertising and marketing agency the Marketing Technologies Bureau. In support of the actions the agency has developed the idea of a radio commercial, the concept of interactive video scenarios.