In early 2010, the company Eurocar - the official distributor of Skoda cars in Ukraine - has announced a tender for the development and implementation of brand strategy in 2010.
The main objectives of the company in respect of the brand were defined as follows:
• increase loyalty and customer satisfaction;
• increase the level of brand awareness;
• increase the status of the brand and company.
In the tender offer participants were required to determine not only the positioning strategy for brands and sub-brands of the company, but also to offer the channels of communication, taking into account the annual planning process.
February 26, the company Eurocar officially declared winner of the tender- the Marketing Technologies Bureau.
Nazar Ali, Director of the Marketing Technologies Bureau: “For our company it is extremely important that as a result of fair and transparent bidding, we still remain a strategic marketing partner Eurocar. Skoda brand has a long history, but at the same time - it is topical, innovative, looking to the future. I think this philosophy is close not only to us, but also to potential owners of Skoda, so - they also enjoy our advertising ideas.”