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March 18, 2010

The Marketing Technologies Bureau has won the tender of the company Eurocar.


 In early 2010, the company Eurocar - the official distributor of Skoda cars in Ukraine - has announced a tender for the development and implementation of brand strategy in 2010. 
The main objectives of the company in respect of the brand were defined as follows:

• increase loyalty and customer satisfaction; 
• increase the level of brand awareness;
• increase the status of the brand and company.

In the tender offer participants were required to determine not only the positioning strategy for brands and sub-brands of the company, but also to offer the channels of communication, taking into account the annual planning process. 

February 26, the company Eurocar officially declared winner of the tender- the Marketing Technologies Bureau. 

Nazar Ali, Director of the Marketing Technologies Bureau: “For our company it is extremely important that as a result of fair and transparent bidding, we still remain a strategic marketing partner Eurocar. Skoda brand has a long history, but at the same time - it is topical, innovative, looking to the future. I think this philosophy is close not only to us, but also to potential owners of Skoda, so - they also enjoy our advertising ideas.”


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