May 28, 2010 in the framework of 18-th
Kyiv International Motor Show SIA'2010 was held the Day of Marketing (Marketing
Day), dedicated to the topical theme-"Marketing-mix in the automotive
market: effective solutions for increasing sales in 2010."
Invited
speakers spoke to a small but interested audience.
Nicola
Chernogolovko, creative director of the Marketing Technologies Bureau, reported
students about the possibilities of advertising communications when the TV is
switched off. In fact, Nicola presented a specially developed
“antirecessionary” case of complex promotion of a budget car.
Feature of
the case was not only "crossed-TV," but also a suggested synergy of
creative and traditional methods of promotion, which, according to the speaker,
is able to replace TV-communication without loss of effectiveness of the
campaign.
Some of the participants positively assessed
the speech, another wanted to challenge some moments ... In general - there
were no indifferent people, which indicates the growing interest in the domestic
automotive campaigns to promote new opportunities in the market.
Bmt_Skype
