November 7, 2012
There must be video advertising in Kiev taxi!
The Marketing Technologies Bureau has evaluated the potential effectiveness of video monitors in the cab.
Media advertising market in Ukraine may soon be replenished with the original option. This is mobile video monitors in the cab. The answer to the question "whether effective is the new media?" gave the research conducted by advertising agency the Marketing Technologies Bureau for the client company.
Department of Research of the Bureau conducted the research by the classical canon of marketing. The aim was to get the two key indicators.
This GRP, gross rating point - the size of the daily audience of media, the number of people transported daily in taxis. That is, the potential size of the audience of mobile monitor in the cab.
Second - CPT, cost per thousand, the unit cost of thousands of contacts, this figure is calculated based on the size of the daily monitor audience and the value of its lease.
Research method - rapid survey of the Kiev taxi drivers. The study found the average length of a trip to Kiev taxi, socio-demographic characteristics of clients, showed a number of other figures.
The resulting research figures confirm the business prospects of a new advertising medium - video monitor in the cab.