"Copywriter's school" fundamentally differs from typical workshops. It includes an educational module (2 times a week for 3 hours during 3 weeks), as well as homework. As a result of this format of training, trainees will acquire not only theoretical knowledge but also the necessary skills.
It will be difficult to study, but very interesting. You can not buy the diploma of "CS", you can only earn it by demonstrating professional growth.
During the training the following topics will be gradually worked out:
• naming;
• creation of slogans;
• incremental work on the text;
• basic formats / types of advertising and PR-texts;
• usage of literary devices in copywriting;
• algorithm in searching ideas.
Elina Slobodyanyuk - candidate of historical sciences, managing partner at PR-bureau Dieslovo, bestselling author of "Handbook of copywriter".
Since 2005 Elina Slobodyanyuk has held 12 open seasons of "Copywriter's school". During this time, a lot of company directors, heads of marketing and advertising companies, PR-managers and advertising specialists from companies such as: "Anex Tour", "People Republic", "Swisspan", "SPN Ogilvy", "VAB Group", "Blitz-Inform "Insurance company" Credo-Classic "," Rodovid Bank, the International Institute of Management "," UkrSibbank", "Lux FM Kiev "," Quinto" , "Nemiroff", "Syngenta", "Kyivstar", "Winner Automotive", "Khortytsya", "British International School" have improved their skills.
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