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Type |
Client |
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Client |
Roshen Corporation |
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Task |
Forming the positive social opinion; implementing the recognizable targeting; consolidating the leader’s positions. |
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Solution |
The Bureau suggested arranging regular press-breakfasts to form the pool of loyal journalists, provide regular presence in mass media, and attract attention to further PR projects. Besides, arranging the celebration of the World Chocolate Day attracts consumers’ attention. Thus, we got the opportunity to form the culture of chocolate consumption, explode myths, and inform consumers about new products; to publish articles and banner in the internet editions; promoters in supermarkets that tell consumers the right messages. |
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Bmt_Skype
