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Client |
Karkas |
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Task |
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Solution |
Methodology:
Expert interviews with the companies-competitors leaders
Results:
Information, got from the market basic participants, allowed the Client operatively correct the productive and marketing policy. On the basis of the data about the situation with competitive companies, plans of their development, strengths and weaknesses, the strategic aims of the company and tactical instruments of their achievement were corrected.
The communication program was made, with emphasizing of distinctive benefits and advantages of customer’s products. The strategic aims of the company were adjusted on the basis of data about the situation in competitive companies, plans of their development, strengths and weaknesses of each. |
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