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Promotion the status of the brand; emphasizing its belonging to respectful lifestyle.
Solution
The Bureau created series of interesting radio editions called "Aristoclassics" accentuated that Skoda Superb official represents this radio program in Ukraine. Each edition was dedicated to the right understanding and attitude to a certain product in luxury style. Consumers got the message: Skoda Superb is not only a vehicle, but also an attribute of respectability with the character. It’s a lifestyle. Thus the right attitude to the TM was formed.