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Type Client
Client Bulat
Task Creation of radio commercial to promote products of the construction market regional leader .
Solution The idea of the Bureau was to transfer the concept of "distribution" from heavy industry into film industry. The slogan: "Watch at the industrial and commercial sites of the city" was made as the association of a new movie promotion. And the Bulat character implemented the image of cool guys. There was used an unusual trick: the audio was made as a dubbed Russian movie. And thanks to a well-known and foreseen association "Bulat" became notable among standard manufacturers of metal-roll.
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