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Type Client
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Client Fanni
Task Raising of the knowledge and trust level to the TM, making its noticeable among competitors, and widening the geography of sales.
Solution The Bureau created an interesting TV commercial with the following idea: "What would be if citizens had cows just for the fresh milk?" The accent was on the comic ideas suggested to the audience, where a cow was an integral part of life in the city. Obvious discomfort of the situation emphasized the real care of the milk company about its consumers: "Want fresh milk? It’s only Fanni then".
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