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Type |
Client |
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Client |
Nemiroff |
Task |
Testing the conception of the new ТМ of low-alcoholic drinks. |
Solution |
Methodology:
Focus group interviews with the elements of testing.
Results:
The information is defined as for the target audience perception of conceptual constituents of the new trade mark of low-alcoholic drinks (name, logotype, container, label, positioning legend ), features of consumer behavior and market prospects of the new trade mark. |
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