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Type Client
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Client VERES
Task Targeting and promotion of the TM "Veres" oriented on the national history and traditions.
Solution The Bureau created a unique project called "Chronicle of the Ukrainian Meals". The main thing is an ancient book. The book consists of the TV episodes about cooking the Ukrainian meals ("Vareniki", "Borsch", "Nalisniki"). Everything changes but the meals’ taste we remember from the childhood. The action on the screen makes attract the watchers and thanks to the montage and sound design they get into a fairy tale with the national traditions. The commercial gives a feeling of the wishes came true, showing the main message: "Real Ukrainians taste and remember".




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