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Type Client
Client ŠKODA
Task Creation of advertising campaign for the car Skoda Roomster according to family car targeting.
Solution The Bureau made an advertising campaign with a little boy as a character. He didn’t care about the size of the car, fuel expenses and other "adult stuff", because dad must have thought through this before purchase. Only the result of this purchase is important for the kid - the family is going to the sea now, because "Dad bought a car". And Roomster is shown on the kid’s drawing, because it is worth being on it.
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