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Type Client
Client Shkolyaryk
Task Preparing and implementation of the National Ukrainian social project for pupils with the purpose of consumer’s loyalty improvement for the producer’s of exercise books.
Solution

The Bureau breathed new life into the school tradition of collecting paper for recycling called "Paper for recycling collecting contest for the award of Shkolarik". The slogan was: "Paper for paper!". We invented the rules and made the dictionary of the Contest, the logo and posters, characters, pins, video and prizes. The State Ministries and Committees of Verhovna Rada supported the project. 1000 of schools from all over Ukraine took part in the Contest. And the collected paper for recycling saved 45 hectares of wood! We made a significant social project of 2006.

At the final press conference was more than 20 media, including:
5 TV ("5", "1+1", "ICTV", "TRC Era", "Novy Channel")
4 radio company (Era FM, NRKU, Radio "Kiev", "Voice of Kiev").

Stories appeared in the news for: STB (Okna-News), Channel 5 (News Time) 1+1 (TSN), TRC Era (News), Novy channel.

The project "Makulaturing" on KIAF - 2007 became the gold medalist in the category "Best PR Project of the Year."

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