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Type Client
Client SBK
Task Introduce the consumer with the new product, accent the main priority of the new product – its price.
Solution It was decided to use both the name of the company and its product to emphasize the message. "Keramcomfort from SKB". Then the targeting of the new product was determined. The new product of SBK – Keramcomfort – that’s the material of the new generation. It’s much more efficient than the usual brick. It’s The Superbrick! According to the chosen targeting the second part of the campaign was in the concept “Superbrick – Superprice”.
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