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Type Client
Client Kovalska Industrial-Construction Group
Task New TM creation and launch.
Solution The Bureau created the positioning 'Comfortable mix for modern building", that is packed into special mobile containers – silos, that allow to make the solution in needed amount right before usage. The visual image of the logo reminds a sand glass. The concept of the associative line: "Siltek" – sand glass – time emphasizes the uniqueness of the product, timeliness of operations at the construction site. The slogan "Advantages are on the top" reinforces the understanding of the novelty. The result: the product set the niche on the market of construction materials.






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