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Type Client
Client ŠKODA
Task To develop the concept and to present SKODA Octavia of the third generation. Organize PR-support of the project.
Solution

Full service advertising agency "Bureau Marketing Technologies" organized presentation "SKODA Octavia. Amazing. In each detail".

Art presentation was held at the Contemporary Art Centre M17. Guests of the event were able to explore the custom novelty. The idea of ​​full service advertising agency gave guests the opportunity to understand and explore the uniqueness of new items to the smallest detail.

Installation from macro - images and the real details of the new car, video series devoted to unique solutions of active safety and the catalog with the interesting facts from automotive industry history – preceded the main part of show.

The art presentation was continued by symbiosis of the movie and the theatrical performances which was the culmination of effective appearance of the new SKODA Octavia.

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