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Type Client
Client Hyundai
Task Study of consumer attitudes to Korean cars and dealer "Ukrprominvest Auto."
Solution The study was conducted by the Marketing Technologies Bureau in Kiev by the rapid survey of motorists who visited the exhibition «SIA-2002."

The study showed that the promotion of Korean-made cars in Ukraine, not only requires the implementation of measures to promote sales, but also needs a separate PR-program which conveys to the consumer a clear positioning of Korean cars. In the future, creating an image of Korean brands as the most accessible to "price-quality-service costs" for Ukrainian consumers.
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