Development of the concept of celebrating of the 10th anniversary of ASKA, presentation and advertising materials for activities. PR-support of the project.
Solution
The Marketing Technologies Bureau was tasked to congratulate not only the employees, partners and customers, but to convey information to a mass audience that the largest domestic insurance company is celebrating its 10th anniversary, and this means that the company has a proven, reliable and trustworthy.
The Marketing Technologies Bureauhas offered its vision of celebration. The concept - the anniversary celebrations in two cities, Donetsk and Kiev. For both events were invited media representatives. Event in Donetsk was a solemn ceremony "ASKAr" - similar to the ceremony "Oscar." Reception was held in Kiev in a "protocol" manner and accompanied by the official press conference. At the reception, was shown a brief report about the ceremony "ASKAr", after which was awarded the last "ASKAr" (which was not specifically presented in Donetsk, as was intended for a Kyiv client.
Bmt_Skype
