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Type Client
Client Camping
Task Research of the profile of the target audience and the specific consumer behavior.
Solution Methodology:
Semi-structured interviews by a recorded voice with the two segments of the target audience:
• Owners of appliances premium
• Designers (employees salons and independent designers)

Results:
• Implemented the segmentation of the target audience, in accordance with the peculiarities of consumer behavior and according to the system of values ​​in life
• reviewed the criteria and selection procedure built-in equipment experts and consumers
• The proposals for further development of the brand
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