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Methodology:
Complex:
• Testing of a new model of 3D - TV in a shopping center, followed by rapid interviewing
• Focus groups with participants testing
Results:
1.Was got parameters of the target audience of the product
2.Was clarified myths and stereotypes about 3D-technologies, assessed the adequacy of the perception of the new technology
3.Was specified criteria for selecting the target audience of TVs for home use
4.Was determined price sensitivity of the target audience
5.Was determined sources of information and reference groups of the target audience
6.Was obtained baseline information for the development of the campaign to promote 3D-TV including test results