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Type |
Client |
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Client |
UFO |
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Task |
The research of the target audience and evaluation of communications platforms. The analysis of socio-demographic, values, emotional and pragmatic parameters of the target audience and the characteristics of their consumer behavior. Testing advertising concepts. |
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Solution |
Method:
• Group focused interviews (focus groups using the technique EMO-Test) in 4 cities (Kiev, Odessa, Kharkiv, Lviv)
Results:
• Recommendations to correct promotional concepts and basic communication platform brand UFO. |
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Bmt_Skype
