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Type |
Client |
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Client |
Pharmaceutical firm "Darnitsa" |
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Task |
To conduct Research Mix: complex marketing research of Ukrainian market of pharmaceutical preparations research. |
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Solution |
The Marketings Technologies Bureau has carried out:
- 12 group focused interviews (focus-groups) in six cities;
- express-questioning of 1500 representatives of TA in the places of their localization(policlinics, pharmacies, hospitals, clinics);
Basic results:
- Complex analysis of situation at the pharmaceutical market of Ukraine, its state, problems and prospects of development;
- Analysis of consumer practices and preferences a having a special purpose audience; Reputation descriptions of basic players of market;
- Social-demographic features of loyal users of loyal users of products of basic pharmaceutical brands;
- Recommendation on development of the program of strengthening of market positions of brand «Darnica».
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Bmt_Skype
