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Type |
Client |
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Client |
Technopolis |
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Task |
Testing of selling aids of network Technopolis (in comparison with materials of other brands), determination of degree of knowableness of brand in ad messages. |
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Solution |
The Marketing Technologies Bureau has organized and conducted 3 focused group interviews with TA and 5 expert interviews.
Participants of focus-groups were men and women in age 25-55 years which recently (during the last 6 months) acquired a technique or plan acquisition. Among the participants of focus-groups those, who has an experience of acquisition of technique in the shops of networks «Technopolis», «El'dorado», «Comfy» and «Foxtrot».
Experts were professionals in the spheres of marketing, advertising, design. During the leadthrough of interview to the experts it was suggested to familiarize with the selling aids of «Technopolis» and other networks of shops of technique. Experts said of the opinion of strong and weak sides of the offered materials, gave recommendations on their perfection.
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Bmt_Skype
