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To develop concept of the exhibition. To provide creative support of dealer seminar.
Solution
The Marketing Technologies Bureau has developed concept of participation of “Lighting Technologies” in an exhibition at the Forum “festival of light and electronics”. The concept was given the name “Big City Lights”. Within the concept was developed idea of the stand. The stand was designed as a fragment of metropolis, with huge skyscrapers, cozy cafes and flower beds. The total area of the stand was 63 square meters. In a design has also been involved citylight. In addition, the Bureau has developed all advertising and souvenir products for the exhibition: briefcases, wallets, booklets, notebooks, bags, registration drives. Within the Forum the company “Lighting Technologies” held a seminar “Big City Lights”, an invitation to which was also developed and implemented by creative specialists of the Marketing Technologies Bureau.