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Defining the future strategy of the “Evans” company brand.
Solution
The research was conducted in Kiev by the method of focus groups. Analyzing the results of focus group experts of the Bureau defined the tasks for the company's further brand strategy.
As one of the solutions was creation of a special positioning and promotion of vodka "Evans" as an intelligent vodka, that is special, particularly different from other vodka products on the Ukrainian market, which would correspond to the consumers perception of the vodka's title.
Upon completion of the project the Bureau has provided the customer with a complete report including main findings and recommendations.