As part of the repositioning the "Bureau" has conducted marketing research of audiences "middle +", developed positioning, re-established the brand a legend, invented the logo, offered corporate identity, created a new etiquette for the entire line.

1. It was suggested to rename the Winery factory to the House of Sparkling Wines.

2. Positioning - "Novuy Svet" - the champagne elite class, manufactured by the Crimean classical technology.

3. Brand legend: "The House of Sparkling Wines "Novuy Svet" was founded in 1878 by Prince Lev Golitsyn. Champagne "Novuy Svet" are created according to the Crimean classical technology. No less than three years champagne matures at a temperature not exceeding 15 degrees.