The campaign was designed to ensure a smooth transition to an advertising campaign to phase in market car Škoda Superb new - a premium car of Škoda.

The campaign communicates one of the most important values ​​of the brand Škoda - love and respect for history. Were shown the historical milestones of brands, consumers were reported about memorial for Škoda dates and events.

The Bureau has developed basic visuals (outdoor advertising, print media), and created audio clips (radio).