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Type Client
Client ŠKODA
Task Under the current economic situation and the focus of all market players to price wars, Bureau was to emphasize the indisputable merits of Skoda cars in brand-building, and in pricing.
Solution

To implement the ideas it was necessary to take into account all the components: first - to convey to the consumer utility of pricing policy, and secondly - not to lose the advantages of one of the most trusted and suspended brands, in the third - to stay in the semantic field of the campaign, the “Skoda. Time for thoughtful decisions”

Knowing well the full chain of purchase decision, the Bureau concluded that for the final selection after reviewing all the advantages of a car, it is necessary to have last strong argument, and the best price – is such an argument.

Campaign slogan: "Cogent argument"

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