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Client |
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Client |
DevelopmentAssistance |
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Task |
Brand Identity (positioning, slogan, logo, corporate identity, website) |
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Solution |
The basis of the logo and corporate identity for the well-known business coach Valentina Yakovleva - handmade origami bird, symbolizing the fundamental principles of the proposed by the personal trainer development programs:
awareness of the particularity of identity (origami is made by one person)
conscious way from "nothing" to the harmony (from understated sheet of paper – to a graceful figure), the development of skills and abilities (making origami is not easy)
state of inner freedom and joy of good work done and the approval of others (flying birds).
"If you are ready for change, do it with us" - a new corporate slogan of DevelopmentAssistance.
Site design and communications materials are made in a minimalist style: restrained pastel background and burgundy accents.
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Bmt_Skype
