At the stage of re-branding the corporation Ukrprominvest was renamed the ROSHEN. The "Bureau" was to justify the renaming, and develop a corporate slogan, which would reflect the position of leader.

The Bureau has developed a positioning "Sweet sign of quality", has developed a legend of the brand and PR-format reports. The positioning has been successfully operating for 10 years, and now everyone knows that Roshen – is ours, national!